Archive for April, 2011
Broccoli City Organic Lifestyle Group is geared to bridging relationships between companies and mainstream multi-cultured consumers. Our niche is exposing the urban community to environmentally friendly, and healthy products. Generally these consumers have very little information about Going Green, nutrition and sustainability, but it is not just about “being green” it is about being “yourself”. The “BC” brand name has been molded into a huge grassroots movement because of its daily blog, community involvement, events, Eco fashion and online video series BCTV.
Broccoli City has successfully branded itself as one of the only urban organic companies. Broccoli City has been featured in numerous green and mainstream publications since 2008. As the worldwide environmental consciousness increases, green products will and are now becoming main stream, but to survive successfully marketing to minority consumers is extremely valuable. Broccoli City understands the level of sensitivity necessary for marketing to both the Green and Urban communities. We stand by our efforts because Going Green is not a short term marketing gimmick; it is a matter of human survival.